Go Deep

I always figured that someday, when I *really* needed some important fact or information, I could look beyond the first results page of Google and such info would certainly be found. After all, millions of results in mere seconds? It has to be there. But so far, I've been proven wrong.

Recently I was given a challenge. I was challenged to find a guy named “Neil Martin”. The only other information provided was that he had consulted at a named company, worked for a company named “Intellect” (or some derivative), may live in Atlanta and he had a specific role in life: “consulting around the management of waste”, I was told.

Waste managing Neil wasn’t on Linked-In. In fact, Neil, or Neale, Nigel (if you’re English), Neal , nor Niles was found in any relevant notation. I went to Hoovers and to different web sites and even went through the entire State of Georgia’s business registration section looking not only for Soundex type listings of the business name Intellect, but for derivatives of the name “Neil Martin”.

And then, with determination, I turned to Google. I began to google (small “L”) Neil Martin and find out who was this character. I’ll bet that more than 99% of Google (big “L”) researchers never get beyond the first page of results. I was determined to data mine those spectacular results.

Image! Millions of results in mere sub-seconds! And so I searched for Neil Martin. I spend more than 45 total minutes searching for the correct Neil Martin on Google (big “L”) alone.

Neil is my newest hero. Neil is involved with almost every activity known to man. Neil is omnipresent. The first-on-the-results-list Neil runs a company named Neales Waste Management in the UK. He wrote a paper about Methane Capture and Use.

The pages-beyond Neil had a part in writing: “Geological Disposal of Radioactive Wastes and Natural Analogues “.

Page six Neil appears as a management guru. Neil Martin, Building an Organisational Knowledge Management System in Java

Page nine turned tragic when Neil got shot! “Ossman is accused of shooting Neil Martin eight times on April 21”. Definitely a bad day for Neil. I hope it turns out for Neil like it did for 50 cent.

Good thing he is Super Lawyer!

Neil Martin is a management labor attorney who represents employers in labor, ... Mr. Martin was recognized as a Texas Super Lawyer in 2003 and 2004

By page 112 or so, Neil Martin has turned over a new leaf with his move into the medical sciences:

NEIL MARTIN, MD Professor and Chief, Division of Neurosurgery.

By search results page 16, Ranger Neil Martin patrols the outback. A writer who met him indicated “I made an appointment with Neil Martin, Ranger with the National Parks and Wildlife Service (NPWS) at Gosford” in an attempt to clear up “The Gosford Glyphs".

Just think, he’s even an aboriginal expert!

But the thing he must really love is wine. For Neil isn’t just a wine-taster, he runs the web site wine-journal.com.

“Within these pages, are in-depth profiles, photographs, musings and over 5,000 wines tasted dating back to the 19th century. Objective analysis, stimulating prose and passion form the tenets for this site: I hope you enjoy - your host, Neal Martin”

To google is good, but Google is not yet there. I still haven’t found the waste management Neil.